For the 1st quarter of 2019, another analyst is cutting iPhone demand. According to a report from Reuters, Citi Research has now lowered its forecast from 50M-45M for the first quarter of 2019 due to weak iPhone XS Max demand.
Well, Citi cutting is overall iPhone delivery forecast by 5M – and iPhone XS Mas shipment is seeing a lot bigger hit. Sources have claimed that a firm has lowered its forecast for 6.5-inches handset by a massive 48% for the 1st quarter of 2019.
According to Citi analyst Mr. Yang well-explained that an iPhone is entering a destocking period which is indeed not really good for a supply chain.
In a note, Mr. Yang wrote,
“The material cut in our forecasts is driven by our view that 2018 iPhone is entering a destocking phase, which does not bode well for the supply chain”
So far, Apple iPhone XS Max in Australia is the most expensive smartphone in the world of smartphones – starting at $1099 and goes for up to $1449.
Frankly, Citi Research isn’t the first one to cut iPhone forecasts Q1 2019, a couple of days back, around 124 comments iPhone orders for a March quarter of 2019.
According to Rosenblatt,
“The iPhone XR will take the biggest hit with Apple cutting orders by some 2.5M units only”
The Ming-Chi, on the other hand, also cut his iPhone sales estimates for Q1 2019 by 20%. Also predicts sales somewhere in between 38 million to 42 million which is down as compared to the 1st quarter of 2018 (above 50 million).